Faced with the relentless consumption of insightful information left behind at the end of the day at cafe’s, we wanted to respond to its digestion with humour. Brolly Design presents the Press Stool: where the pages of yesterday support the reading of today, and then some… 

It seems every serious design agency needs to someday tackle the commonwealth of horizontal surfaces for the ass. The more practical innovation of the project lies in its site specific repeatability. Cafes have long provided patrons with access to newspapers, independent broadsheets and street mags, and they’re usually thrown out at the end of the day to be recycled. With the Flipboard Press Stool you can sip coffee and read assured that today’s press will be tomorrows stool (or at least next month’s). The upcycling of the stool that limits the need for more bin space also provides the café use of the stool as a marketing device – gifted to loyal customers, or sold as a piece of interesting time and site-sensitive merchandise.

“It has become appallingly obvious that our technology has exceeded our humanity.” - Albert Einstein